9/10 Course introduction
9/13 Communication theory timeline
Chap. 1
9/15 Types of theories
Chap. 2
9/17 Scientific method, values, elements of theory
Chap. 2 continued & Littlejohn & Foss, Basic Elements of Theory,
pp. 18-23.
9/20 Legacy media – mass society theory
Chap. 3
JOURNAL ARTICLE ANALYSIS PAPER DUE
at the beginning of class
9/22 Propaganda
Chap. 4
Bernays (1928). Propaganda, pp. 19-31 and 150-159
9/24 Propaganda continued
Chap. 4
9/27 Theories of the press and social responsibility
Chap. 5
ELEMENTS OF THEORY ASSIGNMENT DUE
at the beginning of class
9/29 Theories of the press continued
10/1 Group research, international media systems
10/4 MEDIA SYSTEMS PRESENTATIONS
REFERENCE LIST FOR PRESENTATIONS DUE
at the beginning of class
10/6 Lazarsfeld – 2-step flow
Chap. 6
Lazarsfeld, Berelson & Gaudet (1948). The People’s Choice,
pp. 120-136 and 150-158
10/8 Limited effects
Chap. 6
10/11 Hovland, selective processes
Chap. 6
Hovland (1953). Communication and Persuasion,
pp. 56-98.
10/13 Information flow
Chap. 7
10/15 NO CLASS – READING DAY
10/18 Review for midterm
10/20 MIDTERM EXAM
10/22 Diffusion of innovations
Chap. 7
Rogers (1962). Diffusion of Innovations,
pp. 1-20 and 76-120.
10/25 Critical/cultural theory
Chap. 9
McLuhan and Fiore (1967) The Medium is the Massage,
read entire book
10/27 Critical/cultural theory continued
Chap. 9
10/29 NO CLASS, but required attendance at
Dan Rather’s speech
11/1 Media violence
Chap. 8
QUESTION FROM DAN RATHER’S SPEECH DUE
at beginning of class
11/3 Media violence continued
Chap. 8
11/5 Media violence continued
Chap. 8
Bandura (1971). Psychological Modeling: Conflicting Theories,
pp. 112-127
Chap. 10
SORRY, THE READING IS NOT AVAILABLE. I WILL PRESENT THIS IN CLASS MONDAY. Blumler (1979). “The role of theory in uses and gratifications
studies.” Communication Research, 6: 9-35
11/10 Framing
Goffman (1974). Frame Analysis, pp. 1-39
Chap. 10
11/12 Information processing
Chap. 10
11/15 Media, culture & society—cultivation
Chap. 11
11/17 Agenda setting
Chap. 11
McCombs & Shaw (1972). “The agenda-setting function
of mass media.” Public Opinion Quarterly, 36: 176-187
11/19 News production
Chap. 11
THANKSGIVING BREAK
11/29 Trends, the future
Chap. 12
12/1 Trends, the future, semiotics
Chap. 12
12/3 Trends, the future
Chap. 12
PAPER DUE at the beginning of class
12/6 Oral presentations
12/8 Oral presentations
12/10 Oral presentations
